Originally published in The Edge
To celebrate Black Friday, SOPHIE, the foremost enigma of electronic pop who once described his genre as ‘advertising’, has released debut album Product in formats ranging from CD to…silicon thing. The London-based producer, who was last heard soundtracking a McDonald’s commercial (‘LEMONADE’) and collaborating with Madonna and Diplo (‘Bitch I’m Madonna’), made a pseudonym for himself in 2013 when his rather unique approach to the fundamentals of sound production, drowned in a sickly sweet marinade, surfaced through Glaswegian label Numbers. Continue reading “Album review: SOPHIE – Product”