EP review: Charli XCX – Vroom Vroom

The new label and its eponymous EP send mainstream pop underground to an alarmingly enjoyable effect.

Originally published in The Edge

The ascension of Charli XCX from Bishop’s Stortford to the top of the Billboard Hot 100 is peculiar to fathom. One moment, you’re uploading tracks to MySpace with titles like ‘!Franchesckaar!,’ attending raves to perform with your parents, and signed to Orgy Music (which is apparently a genuine record label); the next you’re pop’s resident punk edge, trashing hotels and raucously bitching from Los Angeles to Tokyo, yet still having the approachable youth appeal to pull off a theme song for tearjerking young adult tale The Fault In Our Stars.

This apparent lack of intermediacy makes her, seemingly, the perfect fit to mesh with the incredibly bizarre and similarly bombastic PC Music label/genre/subculture/social study/pyramid scheme. On this bridge to the surely inevitable third album later this year, she launches Vroom Vroom, her own experimental pop vanity collective, and Vroom Vroom, a concise and intense four track EP to go with it produced by aural oddball SOPHIE. Continue reading “EP review: Charli XCX – Vroom Vroom”